Do you know what your customers look like? If so we have some great acquisition data. If not, we can help figure out your target audience.

There’s nothing like a snowy April day to go to the coffee shop and write brochure copy. I need to open a coffee shop and pick the music.

The “It’s Almost my Birthday” Data Specials from JWconsulting http://ping.fm/36wqE

Seems like good oppty for a DB Mktg Consultant.
http://ping.fm/gtDl7

What are you connected to?

I seem to be connecting JWconsulting to everything that is out in the world that seems appropriate. I would like to network with people to accomplish a few goals and need to get people talking. As a Database Marketer, I concern myself with things that are important to your company’s bottom line and results that are easy to track. In order to find best source of leads for your company you must test the waters and review real numbers. There are many different directions, some require a lot of work, and then those I am just starting to see the value, like bookmarking.

I keep a firm stance on the fact that strong data is the foundation of a good Social Media initiative. In order to maintain a good network, you need to know where you have been, best way to gain exposure, and plan where you want to go. It is important to populate your database or CRM solution with information for use in finding  trends and target your best customer. When bookmarking on various sites, sending newsletters, running campaigns, and conducting everyday communication, you need to keep track of activities and events.

We can analyze your information and put it into a format that makes sense to you and enables you to make intelligent decisions. Good, clean, accurate, and consistent data is extremely valuable and you most likely already collect it, so why not use its power.

10 questions to answer about your CRM or Database Solution

1. How many users are entering data and do they do it consistently?
2. Are you sure that users are adding complete information?
3. How many good/bad addresses or contacts are in your database?
4. How often is the data scrubbed?
5. How many duplicate records are in your database?
6. How many ways have you spelled the same name differently causing the record to appear as a duplicate when in reality it is not?
7. How many records have a “state” field populated with something other than two capital letters such as NY, or CO as opposed to New York or Colorado or do you ever see items in the wrong field, city in the state field, zip code in the phone number field etc?
8. Do your records meet mailing requirements for postal discounts, zip+4, and all standard fields? 
9. Are you sure that older records that haven’t been contacted in a while are still at the same address?
10. Do you like to save time and work efficiently?

Social Media – Just Like Marketing

I was reviewing my groups on LinkedIn and saw the following discussion that urges Automobile Dealers to rethink their online advertising department within the dealership. I agree with the post in that people tend to add marketing, advertising, and now Social Media to someone’s job.

Just Read for the 1st time; good for a free encyclopedia. Helps businesses ask questions. http://ping.fm/2tD7I

We are archieving newsletters and emails for reference
http://ping.fm/VESsg

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Give us a call at 303-981-2494 or email us at data@jwconsultingco.com for a custom quote

Our Data Hygiene & Enhancement Rate Card