Posts tagged ‘data’
Today is the First Day of the Rest of Your Data – Parking Lot Chat
It is imortant to realize the power of your data. It is not the amount of imformation you collect, it is the quality that makes the difference. Do you want 1,000 leads to cold call or 100 that know your image, brand, and reputation.
Finding the right audience is tougher than defining it and one must come before the other. That whole cart and horse or tail and dog saying you refernce (maybe not you but I am sure you have heard it somewhere) is true.
What is the right order? – my thoughts
- Review you data and clean it for consistency
- Analyze and find trends and nuggets of information with value
- Evaluate the current assumptions about customers and adjust if needed
- Market with multiple vehicles cost effectively
- Test
- Rinse Repeat
How Often?
It is a good idea to keep your data clean for mailing and analysis. If you are planning Direct Mail the USPS require that file must be run through NCOA, presorted and all that jazz in order to qualify for postal discounts. This brings up a good point for cost effectively mailing by taking advantage of solutions and being creative. You can save almost half on postage using discounts offered for consistent and organized data. The answer is quarterly by the way. NCOA is valid for 90 days so if you are mailing the hand is almost forced.
So I Already Did It Right?
Yes and no. If you uploaded the mail file back into your database and track response, maintain a suppression file and use that file for future mailing, you are doing great. The beauty is how many birds the clean consistent data stone can kill; discounts, accurate analysis, transportability, and just a nice fresh feeling.
Challenge
This is not really a challenge it is a review of sorts. Take a piece of paper, even a paperless offices has paper. Have a pen handy and as soon as you get to a point were looking something up goes wrong, write it down. Think about your most important information and think about how easy it is to obtain.
Have fun…
53 Second Profile – Have You Met Chris?
If you are in the security game or have had something locked down for data safety, maybe you have. Well here is the thing, there is a very good chance that your computer has met Chris’s becuase it has been around.
I always say, if you need it done…
Get it done right. The are a some things that when you want them done, you want it done right, such as:
• Protecting data
• Creating a safe environment to work online
• hacking into a RTD bus control panel and set off the brakes
• and probably most important, reconfiguring an Audi through it’s Bluetooth access point
Whether it is for the home or office, a big job or a quick project, Chris and O.W.L can show you some stuff.
Here’s my 2 cents… is 5 minutes of Chris’s time worth it financially. He can get in fast and it costs on the average over $900,000 to a company in a split second. If you need to be secure, you need to know the risks.
