It’ll Be Done Real Soon – Parking Lot Chat

Good ideas come from smart people that have proven success and I met a lot of them earlier this week. I have put my workshop up with mood music and a few people have watched but I think you l deserve more…

Well I don’t want to ruin anything by making you read more because I just recorded my first

Video Parking Lot Chat…

 

How Do You Like to See Your Data? – Parking Lot Chat

Are you a spreadsheeter, mapper, or grapher?

These days it doesn’t really matter, if you know what you are looking for. When data is in a good clean consistent format there are numberous possibilites of what you can learn. I just finished putting together some fairly simple analytics based on basic information that hopefully wows the audience. Unfortunately for the client, they would have to decode the data and possibly misunderstand how the data translates into information because they are not database marketers, they are the client that sells things or provides or services something etc.

I Like Spreadsheets…

And other visual formats but the spreadsheet is my friend. If the data is in Excel or a csv, ansi, or txt format, I can manipulate it while verifying that nothing is out of the quality control world. I have mentioned Pivot Tables and vLookups and other various Excel functions. Even when working with sophisticated programs like Salesforce, Excel is a big part of the reporting and both are useful and perform different tasks. Since Excel is able to read straight data, it is up to the user to make the magic and depending on the user, the magic is very cool.

On the Job

I worked for a database marketing agency for a few years and learned a great deal of valuable tricks, tactics, and shortcuts that create a more efficient use of time. The company has mail processors and they do a great job and it is important to verify, reverify, and confirm, when it comes to data, and even then there are errors that fall within a small margin that just have to be accepted. My point is that the processors never use Excel and don’t care to. I really do not want to process files and the nice thing is I like to audit them and find that issues.

Bringing it Back Home

Whether it is in graph, spreadsheet, map, video, or pictures, you know when something looks incorrect. If you look at data the way you look at or learn something that is more interesting to you it will increase your ability to work more effectively. I took data from a third party vendor and provided it to my contact with straight numbers, spreadsheets, and maps. I will follow up with what they like best.

Parking Lot Chat

I am on my way to the RVC to chat about a campaign for the upcoming Angel Capital Summit and realized that I have a few minutes to kill. The funny thing is that I do not want to set everything up and get comfortable coffe shop because I am just waiting for 11:00 and I am early. I really like my Droid 2 so I am using it for my newest fleeting thought – Parking Lot Chat

Rules of the chat:
- Must be in a NON MOVING vehicle

Reason for the chat:
- No real reason, just something to read and write

Who is involved:
- I have no idea. I just thought of this 10 minutes ago

Well there you have it. Parking Lot Chat.

It is a beautiful sunny yet cool day in Denver. There is a lot going on and a number of projects to complete. It is nice to be able to sit here and blog about what is going on.

I would like anyone reading this to know that JWconsulting is looking to find some clients with data that is under utilized or abandoned. We want to review that data FREE and let you or your clients know how valuable that data is once it is translated into information.

I figure if clothes, music, entertainment, etc. Is going back to the 80s, why not Database Marketing as well. Our goal is to show the value of your data and how it will enable your company to thrive if maintained correctly. There are simple ways to collect data, enhance records, and maintain a strong marketing database. Housing data in a monster size data warehouse is not necessarily the only answer. Most of those solutions are self services and costly when you need some consulting work.

Bring it Back to Earth – Database Marketing is marketing with the assistance and intelligence of well organized, complete, and segmentable data. It does not require a particular software, operator, or office type. As long as you can create .csv or .txt files, you can plug them into something bigger.

Anyone want to chat about this? I welcome comments and would appreciate feedback so hit me with it…

Oh, I better go to my meeting